Crush Franchise Marketing: Tips from Halle O'Neill

In this episode of The Franchise Academy Podcast, Tom Scarda sits down with Halle O'Neill, Brand Director at Momentum Brands, to explore the secrets behind an effective content strategy for franchise brands. Halle, a content guru and social media expert, shares actionable insights on leveraging platforms like LinkedIn and YouTube for authentic engagement, repurposing content across channels, and why realness is key in today's marketing landscape. Whether you're building a personal brand or promoting your franchise, this episode is packed with tips to help you connect with your audience without overthinking it.