Surinder Goode is an entrepreneur with work experience in the U.K., the Middle East and the
United States.

Born in England, at a young age, the family decided to move to Scotland. After graduating college, she moved to the Middle East, working as a flight attendant on commercial and private flights.

It was in 1998 while visiting a friend in Coronado, CA that she met her future husband who was on active duty.

‘I had no idea what the life of a military spouse looked like; I wasn’t briefed on what I should expect or how to overcome the new challenges that are a part of this lifestyle. The saying is true…If only I knew then what I know now.”

 Acting on an impulse to provide a service to the U.S. military and seeing a mutually beneficial opportunity, she drafted and presented a business plan to NEXCOM (Navy Exchange Command) to open and operate coffee stands on naval bases throughout San Diego. Starting with one cart in 2002 on Naval Amphibious Base, Coronado, her business expanded to thirteen carts and a staff of twenty-eight employees. This venture gave her a better understanding of the military from both genders.

In April 2023, Surinder launched her podcast The Goode Show. This is a platform dedicated to highlighting Veteran and Spouse entrepreneurs, talking with retired Vets about their military experience, and talking with kids about growing up as a military child.

Surinder is the mother of two teenagers, Jake and her daughter Jordan. She’s also a dog mom to two German Shepherds.

Her husband served 30 years before retiring as a CMC.

She has been married for 25 years.

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