Erik J. Olson - Lessons in Digital Media

Erik J. Olson is the Founder & CEO of Array Digital - a digital marketing agency in Virginia. He’s the host of the Journey to $100 Million, a daily podcast and Amazon flash briefing, as well as the host of Marketers Anonymous, a monthly marketing meetup. Erik speaks often on the topics of entrepreneurialism, building freelance businesses, and digital marketing. Find Erik online at iamerikjolson.com.

Franchise ResourcesTom ScardaFebruary 21, 2020digital media, digital marketing

Christy Wilson Delk

After 17 years in corporate sales and distribution, Christy Wilson Delk decided to risk it all. In 1996, she sold her house and cashed out her 401(k) for the down payment she needed to buy and build a Kids ‘R’ Kids Academy franchise in Orlando, Florida. Over the next 15 years, Christy expanded twice and grew her business into one of the largest franchises in her industry before her multi- million dollar exit in 2012.

Now, as a college professor and a sought after franchise industry expert, Christy has turned her focus to helping franchisees realize greater professional rewards by complimenting existing franchisor systems and processes with her 4 Pillars Approach.

Christy uses her cumulative business experience, her franchise expertise, and her book, Adventures in Franchise Ownership: 4 Pillars to Strengthen, Protect and Grow Your Business, to teach others how to implement their own 4 Pillars Approach and lead them to higher performance and success through consultations, workshops, and speaking engagements.

Franchise ResourcesTom ScardaFebruary 14, 2020franchise best practices

Tana Hutchinson - Franchise Consultant

As a national FranChoice consultant since 2004, Tana Hutchinson’s skillsets in franchising and business analysis provide her clients with a dynamic power-punch combination. Tana walks you through an extensive investigation of franchise opportunities while adding energy and fun to your business search. Her warm approach and comprehensive knowledge of franchising puts you immediately at ease and quickly on the path to education in business ownership.

Tana’s diverse business experience in corporate America includes companies specializing in defense intelligence contracting, information systems, executive recruiting, and construction equipment rental. It was in the midst of her experience in this last industry, while working as a business analyst for NationsRent (now Sunbelt Rentals), that she was first introduced to franchising and became an active member of the International Franchise Association.

Franchise Insurance Policies - Tim Feddersen, Gaspar Insurance

Since 2008, Gaspar Insurance Services has been a full service insurance agency with clients nationwide. CEO and founder Tim Gaspar is passionate about helping people and providing a much needed service to their clients. INK Magazine named Gaspar 6th fastest growing insurance agency in California. In this episode, director of franchise relations, TIm Feddersen, reveals the underbelly of business and how Gaspar can protect your investment at every turn. This is a really insightful interview for both Franchisees and Franchisors.

Franchise ResourcesTom ScardaJanuary 4, 2020franchise information, franchise insurance

Franchise Attorney, Nancy Lanard - The importance of legal review

Nancy Lanard is a highly regarded and accomplished franchise attorney with a focus on representing prospective franchisees in the evaluation of the franchise documents, setting up the entity for the business and negotiating the lease for the business if needed. Nancy’s firm is a 100 percent female operation based in Philadelphia, however, her covers every state in the union.

Kyle Griffith - Business selling expert

Kyle employs proven techniques to maximize a company’s selling price and facilitate a faster sale. Over the past 15 years Kyle has owned and operated several businesses, including a family owned printing and shipping company. Kyle has been awarded the Certified Business Intermediary (CBI) designation by the International Business Brokers Association (IBBA). Kyle was elected to the Board of Governors of the IBBA and Co-chairs the Member Engagement Committee of the IBBA.

Joe Buzzello, Sales guru, Author and Speaker

Joe Buzzello has dedicated over forty years of his professional life to entrepreneurial pursuits, B2B sales and organizational leadership. Joe has served in executive level roles for companies such as Aflac and Transamerica. He has built hundred million business units for several Fortune 500® companies and has been a corporate Hall of Fame inductee. In 2015 Joe stepped away from corporate related roles so that he could dedicate his time to writing, speaking, training and executive-level coaching. Joe is a 3-time published author.

Franchise ResourcesTom ScardaNovember 26, 2019Joe Buzzelo, CAP Equation, Tom Scarda, The Franchise Academy

Joe Mathews, Author, Speaker, Franchise Thought Leader

Mathews has been in franchising since 1985 after accepting his first position right out of college, recruiting franchisees for a 20-year old regional sandwich chain with just under 400 restaurants. That chain was Subway. While it had taken Subway 20 years to open 400 restaurants, they opened 3,000 restaurants over the next few years.

Mathews had four key takeaways from his early experience with Subway, which FPG still incorporates in its business model today.

First, he learned how to use franchising to create tremendous brand acceleration and market dominance.

Mastering Fear with former Navy SEAL, Brandon Webb

Brandon Webb is a former US Navy SEAL sniper, Entrepreneur, New York Times bestselling author, and Avid Pilot. He’s the founder of Hurricane Group, a Men’s lifestyle company with digital publishing and ecommerce brands that reach over 50 Million monthly. He is also a co-founder at GSD Logistics, a third party fulfillment (3PL) company focused on global ecommerce fulfillment. Brandon is a member of the New York YPO (Young Presidents Organization) chapter, and was proud to serve as an appointed board member on the Veterans Advisory committee to the U.S. Small Business Administration.

Franchise ResourcesTom ScardaNovember 2, 2019Brandon Webb, Navy SEAL, Tom Scarda, The Franchise Academy

Barry Moltz - Business Guru

Barry gets small businesses unstuck.

As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.

Evan Carmichael - Author, Speaker, Motivation Guru

Evan believes in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a venture capitalist helping raise $500k to $15mil. He now runs the biggest YouTube channel for entrepreneurs with 1.8M+ subscribers, wrote 4 books & speaks globally. He wants to solve the world's biggest problem. He's set 2 world records, uses a trampoline & stand-up desk, owns Canada's largest Salsa Dance Studio & has a giant Doritos bag in front of him all day long to remind him that he’s stronger than the Doritos. Toronto is his home. He's a husband, father, TSM fan & Teemo Main.

Franchise ResourcesTom ScardaSeptember 16, 2019Evan Carmichael, Business Motivation, your one wordComment

Adam Fridman, CEO ProHabits

Adam Fridman is a seasoned entrepreneur, startup veteran, and founder of the digital branding agency, Mabbly, who believes that brands are a reflection of culture and exceptional cultures happen when people pursue purpose together. As the co-author of Best Selling book, The Science of Story, and creator of ProHabits, a technology to operationalize values, Adam inspires organizations to transform and create more engaged cultures through supporting their people’s personal and professional growth.

Franchise ResourcesTom ScardaSeptember 12, 2019Leadership, The Franchise Academy, franchise savvy, Business CultureComment

Rob Fishman - Author, Speaker, Sales Guru

With all the technological and economic shifts leading to significant change in the world of retailing, it’s important to understand what really works -- as well as what really doesn’t -- in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship…combined with a tested, repeatable, zero-pressure sales process.

Franchise ResourcesTom ScardaSeptember 2, 2019Sandler TrainingComment

What Corporation Type is the Best Entity for you and Your Business?

Understand the laws around corporations. You could be losing money to the tax collector if your business is set up incorrectly.

EOS Business Coaching

Mitch York is a Professional EOS Implementer and Professional Certified Coach. He has been helping business owners get more out of their businesses for 17 years. Before that he was a senior executive working on startups including LendingTree as well as leading media companies including Ziff Davis.

Franchise ResourcesTom ScardaJuly 21, 2019EOS Coaching, Tom Scarda, Franchise OpportunitiesComment

How to get free PR with Steve Harrison

Steve Harrison has helped more than 15,000 entrepreneurs, authors and expert get free publicity on radio, TV, print and online. He is the co-founder of the National Publicity Summit where previously unknown entrepreneurs have landed appearances on Fox News, Today Show, Good Morning America, and many other media outlets. His company helped launch such bestselling books as Rich Dad Poor Dad and Chicken Soup for the Soul. For three FREE publicity tools go to www.bestsellerpublicitytools.com.

The Most Common Tax Deduction Franchise Owners Overlook

Tab Burkhalter is a CPA, tax and business strategist and the managing partner of The Burkhalter Group, which includes Numbers House, a business start-up and back-office service provider based in Knoxville, TN.

Storytelling 4 Steps to Telling Your Story Now

The Story of Transformation and how to tell what you do.

Scene 1: Context and background ending with an incident
Scene 2: The calamity, the disruption the fall
Scene 3: The epiphany, the light bulb moment, the hero’s journey
Scene 4: Your mission now based on your experience

Franchise ResourcesTom ScardaJune 23, 2019The Franchise Academy, Franchise OpportunitiesComment

Sparktank Marketing - Juliette Schmerler

Sparktank's "franchise growth program" focuses on helping franchisors find new franchisees with powerful marketing materials and "outside the box" lead generation campaigns.

Chef on a Mission - Marcus Guiliano

3 Simple Strategies to Get More People in Your Restaurant

Marcus is a two time business author and Forbes business contributor. Marcus has made a living helping people achieve a higher understanding about how to live a healthy life.

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